Shito

Ran into a guy from the Africa Channel during my visit to Kenya for the AGOA Forum. His idea is to link tourism and culture to trade.



How about a cooking show featuring specialty foods? How about linking visits by glamorous people to historical tourism sites?


President Obama at Cape Coast Castle in Ghana

The idea, loosely expressed, is to create demand. Since some economists don't think demand can be created, I suppose more precisely we might say that demand was always there, e.g. for "nice tasting food," but that consumers just don't know that they can concoct it with a product called "shito."



Sorry, that's pronounced roughly as shih-TOH, though I fear if it ever becomes popular in Texas, it'll be something closer to SHIH-doh.